Mattel has given Comic Book Resources a first look at the first wave of “All-Star” figures. It looks as if we will be getting a new DCnU Superman, Dark Supergirl, Red Robin, and Flash. Not only did CBR get the scoop on these new figures, but they got a great deal of information concerning DC products from Mattel.
Concerning MattyCollector.com
“Not only has it been a huge success,” Neitlich said of the site, “but it has given us an avenue to put out collector toys that just simply would not work at retailer either due to price point, package size or character selection. We are not restrained by shelf space online!”
Concerning the DC All-Stars
McLachlan went on to explain the difference between the All-Star and Club Infinte Earths lines, the latter of which had a subscription option that includes exclusive figures. If you missed out, keep your eyes peeled in 2012 for another chance to get in on the action.
“The DC Universe Club Infinite Earths line is geared towards the hardcore collectors who want to collect the breadth and depth of the DC Universe,” McLachlan told CBR News. “The All-Stars line will also excite collectors, while at the same time appealing to the broader audience that shops at retail. We have the Mattycollector.com site that was created specifically to offer collector product to the fans. We wanted to use this avenue to get DC Universe collectors the characters they want, while providing them with other desired benefits such as the Club Exclusive figure and oversized figures.”
“Just like the fans, we were excited to hear about the [DC Comics] relaunch,” McLachlan said. “This gives us new opportunities to bring some characters to market. Be on the lookout for some of these figures in our 2012 line.”
Concerning The Dark Knight Rises
“We are not ready to reveal details on our ‘Dark Knight Rises’ toy line, but fans should know that we will have a few different scales represented in the line,” Deller said. “Movie Masters will continue to be in the 6-inch scale in order to fit with prior movie lines.” McLachlan was equally coy on the subject of “Man of Steel” but said fans will get a look at their plans in 2012.
Concerning Retro Action Figures
“We know that there is an audience of Retro Action collectors who love the offering in that form factor,” McLachlan said. “Since the line targets collectors, any future offerings will likely be seen on Mattycollector.com.”
Look for more information soon and checkout the sneak peek images below…
Mattel's 2012 plans include an all-new line of DCU All-Stars
Source: CBR
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Sorry, but this is a terrible offering. That Supergirl was hideous when it was regular colors and Superman and the Flash are just rereleases in their new unis–which aren’t even comic-accurate! And frankly, I never liked Red Robin, especially in this uniform. The only way I’ll pick up any of these will be a Flash in order to do a quick Wally West custom. All-Stars is looking more and more like a failure for collectors.
What’s the difference in the Superman costume from the comics?
In the comics it has all sorts of cuts & piping that made it look like armor–maybe I can’t see it in the pic, but it doesn’t appear to have any, which I attribute to Mattel being insanely cheap. Also, the logo usually appears much bigger, but I guess that could be artistic license.